Onymos

Web Design

Challenge:

Design a mix use office & event space that reflect’s Farmigo's role building food communities through technology.

Client

Onymos is an enterprise tech company that has built a foundational software to enable companies to build their own mobile apps.


Role

UX/UI designer. I created a new website that focuses on enterprise customers (engineers and CTOs). I provided branding direction including typography, iconography and brand messaging.

timeline:
4 MONTHS
team:
1 designer, ceo + cmo

Solving for Developers

Developers and CTOs need to know what the technical advantages of downloading Onymos are and how it can work for their business needs. Once they decide the Onymos fabric is the right solution for them, it is important they can find the right code to download. The navigation in the “docs” page was a focus area.

Developer Page (before)

The original docs page a developer would go to was unclear. One of my decisions was to create a landing page for developers/CTOs with an overview that is technical and includes highlight of popular features and video tutorials. Below is the the original and then updated docs page.

Developer Landing Page (after)

Navigation on Docs Page (before)

A separate tab was created for the API reference with a set of download instructions that only developers need. The original docs navigation and page is below:

Navigation + Docs Page (after)

Download Instructions (before)

We wanted to better direct engineers toward the right task/content (i.e. create app) including time estimates and clear instructions. The original instructions are below:

Download Instructions (after)

Solving for Entrepreneurs / Non Technical Users

It is important for entrepreneurs and non technical business leaders to understand how Onymos’ fabric can enables them to build mobile apps in an efficient and fast way. On the Homepage we wanted to highlight the business benefits and how they can trust the Onymos team and brand. We also wanted a more direct path for people to learn about the product and go to that page.

Home

Product Page (before)

We felt the range of features the Onymos’ software could be better presented. We wanted to show  what the value of the product is for everyone while  allowing people to discover more about the specific feature(s) they are interested in. The original products page is below:

Product Page (After)

Branding Vision

I worked to elevate the Onymos brand to align  with the quality of their product offerings and the customers they attract: enterprise tech and Fortune 500 companies. I gave suggestions for re-branding the logo, typography and other visual design elements like icons, buttons and footers.

To maximize for calls to answer customer needs as well as have calls with remote team members, we built four conference rooms (including one food photography studio). We named the conference Fall, Winter, Spring and Summer to symbolize Farmigo's commitment to supporting food that is seasonal and ready to harvest.

Business Insider "Farmigo's Office Looks Like a Jungle Gym"

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